by Kerry Jordan | May 19, 2026 | News
I’ve been noticing AI generated imagery creeping into pet brand content and I kind of understand…when it first came out, I had a little play too. It’s fun, it’s clever, and it feels like you can create almost anything you want in seconds. Especially as a...
by Kerry Jordan | Apr 17, 2026 | News
How many times have you landed on a pet brand’s website or social media and before you have read a single word, you already have a feeling about that brand. Whether it feels trustworthy, professional, calm, fun or a little bit unclear, and whether you want to...
by Kerry Jordan | Apr 9, 2026 | News
Something happened at Crufts this year that which really stuck with me; I came across a brand with a huge, impressive stand – but I’d never heard of them, and being in the pet industry for so long I was curious so popped over for a a chat. I found out that...
by Kerry Jordan | Nov 7, 2025 | Client Shoots, News
From the Fells to The Netherlands: My First European Pet Brand Shoot A while ago, I set out some some long and short term business goals, one of them to do a European commercial shoot for a pet brand. I had no clue as to how it would happen, but I am a firm believer...
by Kerry Jordan | Nov 27, 2024 | News, Product Shoots
I recently had a shoot with a client who had a lot of great business experience but had never worked with a professional photographer before. After the shoot, they made a comment that made me realise something I’d overlooked, something I assumed that I probably...
Recent Comments