A few weeks ago, I asked my lovely Facebook community a question; ‘If you were to book a dog photoshoot, how would you like to view your images?’. The options were either at home and I call to talk you through your gallery, or in my She Shed where you can relax with a cup of tea or a Gin & Tonic and view products too. 

Welcome to the She Shed

The overwhelming response was to have the viewing in the She Shed! I love the fact that people wanted a place where they can physically see the products because, more than anything I want for my lovely clients to have all the information they need before ordering products.

Dog Friendly!

The great thing is, the garden is completely secure so you can bring your dog to the viewing too! There’s plenty for your hound to sniff or just chill out in one of the chairs while you sit, relax with your drink and see your images for the first time.

 
Making viewing easier

At the moment the viewing takes place on an iPad – I’m thinking a medium wall mounted screen may make viewing easier. A couple of clients have been brilliant and agreed to write up any improvements I can make. But overall, I’m super pleased with the setup and being  with you as you view your images for the first time is pretty special! 

Want to book a shoot? You can order vouchers direct from the website or drop me an email to Kerry@furandfables.com if you have any questions! I’m based on the Sussex, Surrey & Hampshire borders. If you are further away, don’t worry! I have people booking from all over the UK, if you have your shoot local to me, we can pop into the She Shed and you can view the products on the day. 

Kerry 

Yesterday I sat in front of my iPad for about 10 hours or so in total. And all I was doing was looking at dog images. That’s a long time for anyone to look at dog photographs, no matter how cute!

But I’d registered ‘National Dog Photography Day’ earlier in the year and I wanted it to do well and not flop, I wanted people to rejoice in their obsession with taking pictures of their dogs, I wanted people to share their favourite images and why it meant so much to them. And share they did!

So here’s how the day unfolded and how #NationalDogPhotographyDay went viral.

A favourite from a @RedhoundforDogs at the start of the year. You can see Bertie and Shadow are just about to move, and George had been held in place to till the very last second. Scout of course, being a consummate professional as always!#NationalDogPhotographyDay pic.twitter.com/HqzxNvW5gY

— Fur & Fables (@JordansWhippets) July 26, 2018

It all starts with creating content.

No-one tells you when you have a small business how much you need to think about creating content to help clients find you. So not just selling what you do, but creating something interesting that people will enjoy. Over the last year I’ve been listening to PR Expert Janet Murray (and attended one of her events) and read The Million Dollar Dog Brand twice (an amazing book for any dog brand) and one bit of advice was too look at all the national/international ‘days’ that I thought my followers would be interested in, from dog friendly pancake recipes for Shrove Tuesday to creating a Valentine’s Day image with my hounds eating lamb spaghetti together!

https://twitter.com/JordansWhippets/status/1022404275065049088

Apart from the usual days that everyone knows, there are others, LOTS of others. From days that have been created to raise awareness – important days like World Lupus Day (10th May) & International Homeless Animals’ Day (18th August) to fun days like National Hot Dog Day (23rd July) & Take Your Dog to Work Day (22nd June) to the downright bizarre like Ugly Truck Day (yes really, 20th July) & Frankenstein Friday (26th October).

One of those random days was about ‘Make up your own holiday’ and in a round about way, it got me thinking what national day would I create if I could. The obvious one would be my two favourite things! Dogs & photography.

I thought, why not give it a try? So I researched how to register these days and found Year Ahead which is an events database. I chose 26th July as it’s the birthday of Elliot Erwitt who is famous for his documentary photography of dogs and pinged Year Ahead an email. They asked a few questions as to why the day should be listed, and the event was created!

That was back in February, and suddenly the day was almost upon me. I hadn’t really done any preparation, I had no idea if people would pick up the hashtag so I knew I needed to kick it off. I asked some of my lovely dog business friends to help and on the 26th July we started posting and asking people to share their favourite images of their dogs, using the hashtag #NationalDogPhotographyDay

This morning I took probably my favourite ever series of photos. I can’t not smile when looking at his gorgeous happy face! Good timing for #NationalDogPhotographyDay pic.twitter.com/Ypix4srJ2K

— Woody & Wilma (@Cotswoldspaniel) July 26, 2018

It started off a little slow, I spent hours on facebook, instagram & twitter using my own images with text to try and engage people, retweeting posts by other people, commenting on posts on Instagram & Facebook. By mid morning it was picking up, particularly on twitter. And then it really took off. After lunch it had hit #11 on the UK twitter trending list, and people were loving the hashtag feed, because who doesn’t love a stream of gorgeous dogs, even Admiral Insurance dog Winston joined in!

https://twitter.com/JordansWhippets/status/1022521420931375104

By late afternoon a lovely chap from the Press Association contacted me and it was added to their viral page. I couldn’t quite believe it!

It was such an awesome day, I saw so many gorgeous images, and read so many inspiring stories.

https://twitter.com/HoneyGreyhound/status/1022403456378843136

Was it worth it?

So was it worth it? I got to spend the day looking at dogs so heck yes! When I set out, I had no expectations of how the day would play out so it was always going to exceed my zero expectations. For a small local business, it’s all about getting your name out there, apart from the exposure, nothing may come of it. Or, in a few weeks, someone will want a dog photographer and remember National Dog Photography Day and check me out to see if I’m right for them.

Huge thank you to everyone who joined in, I can’t wait till next year!!

Kerry x

https://www.instagram.com/p/BlshZwKlP49

One thing I love about my job is watching the different personalities of the dogs show through during the course of our time together. For the shoot with Daisy the King Charles Spaniel & Bonnie & Purdy, Golden Retrievers, we decided to have a lovely stroll through the varied spot of Blackdown in Surrey.

I was told that Daisy had to be on lead for a little while as she had a tendancy to take herself back to the car; she constantly had me in stitches by demanding to be the constant of attention and trying to inject herself into the frame whenever she could. The interaction between the gentle Bonnie & puppy like Purdy was so sweet to watch, their closeness to each other was obvious to see. Towards the end of the shoot, bossy little Daisy definitely decided that my time was up, marching off into the distance and back towards the car, with the occasional look back to make sure we were all following.

If you’d like to book a shoot for your hound, or purchase a gift voucher, feel free to contact me for more information.