Is your pet brand imagery telling the right story?

Is your pet brand imagery telling the right story?

How many times have you landed on a pet brand’s website or social media and before you have read a single word, you already have a feeling about that brand. Whether it feels trustworthy, professional, calm, fun or a little bit unclear, and whether you want to...
Behind the scenes of an independent pet shop photoshoot

Behind the scenes of an independent pet shop photoshoot

Photoshoot fun and games with an independent pet shop I came across Waggy Woofers in Cockermouth because I regularly work at a dog friendly co-working space just across the road. Here’s the thing – Waggy Woofers isn’t a pet shop, it’s a dog shop! So what do I mean...
Why wont my dog look at the camera?

Why wont my dog look at the camera?

It’s one of the big questions I get asked when I talk about photographing dogs – why wont my dog look at the camera? It might sound silly to say, but your dog has no concept of what you are asking them to do, so just holding something in front of them (ie...