by Kerry Jordan | Aug 11, 2026 | News
Surely choosing a photographer for your pet business is fairly simple? Find someone who takes lovely photos, check they’re available and book them. I’m afraid not! At least that’s my opinion, and here’s why…. Photography is a huge...
by Kerry Jordan | May 20, 2026 | News
If you think that a dog model has to be perfectly behaved, endlessly obedient, or able to perform a long list of tricks on command, then you couldn’t be more wrong. In reality, that’s not what makes a great dog model at all. Some of the best dogs I’ve worked...
by Kerry Jordan | May 19, 2026 | News
I’ve been noticing AI generated imagery creeping into pet brand content and I kind of understand…when it first came out, I had a little play too. It’s fun, it’s clever, and it feels like you can create almost anything you want in seconds. Especially as a...
by Kerry Jordan | Apr 17, 2026 | News
How many times have you landed on a pet brand’s website or social media and before you have read a single word, you already have a feeling about that brand. Whether it feels trustworthy, professional, calm, fun or a little bit unclear, and whether you want to...
by Kerry Jordan | Apr 9, 2026 | News
Something happened at Crufts this year that which really stuck with me; I came across a brand with a huge, impressive stand – but I’d never heard of them, and being in the pet industry for so long I was curious so popped over for a a chat. I found out that...
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