by Kerry Jordan | May 20, 2026 | News
If you think that a dog model has to be perfectly behaved, endlessly obedient, or able to perform a long list of tricks on command, then you couldn’t be more wrong. In reality, that’s not what makes a great dog model at all. Some of the best dogs I’ve worked...
by Kerry Jordan | May 19, 2026 | News
I’ve been noticing AI generated imagery creeping into pet brand content and I kind of understand…when it first came out, I had a little play too. It’s fun, it’s clever, and it feels like you can create almost anything you want in seconds. Especially as a...
by Kerry Jordan | Apr 17, 2026 | News
How many times have you landed on a pet brand’s website or social media and before you have read a single word, you already have a feeling about that brand. Whether it feels trustworthy, professional, calm, fun or a little bit unclear, and whether you want to...
by Kerry Jordan | Apr 9, 2026 | News
Something happened at Crufts this year that which really stuck with me; I came across a brand with a huge, impressive stand – but I’d never heard of them, and being in the pet industry for so long I was curious so popped over for a a chat. I found out that...
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