When I work on a photoshoot or a commercial dog brand or company, the shoot is actually pretty close to the end of the whole process! I thought it would be nice to give you a little insight to one of my recent brand shoots for the fantastic Dicky Bag
A well established relationship
Now I’ve known about Dicky Bag for years – I can’t actually remember but maybe around 8 or so years ago. If you haven’t come across them already then you are in for a treat! Their original product is a neoprene holder for used poo bags. It’s sealed so it doesn’t smell, comes in lots of designs and can clip on to your bag / belt / dog lead so that you don’t have to walk around with a poo bag in your hand, or worse, try and remember to pick that one up that you left for your route back. I love Dicky Bags so much that I actually had a load of branded ones made up which sold out! So you could say I was a fan.
Making Contact
When I was looking at brands to approach to help them with their commercial dog photography, Dicky Bag was high on my list, not only because I already loved their product, but because it solves a solution for not only dog owners, but the environment – no more leaving poo bags at the side of the path, or, as some people seem weirdly fond of, hanging from a tree…
I already had been in contact with Mandy, the owner, so this felt like a natural progression. It’s not always that way though, it can be difficult sometimes when you really want to work with a brand and help them but don’t get a response!
Thankfully, when I dropped a message to Mandy it was perfect timing. She and her partner had literally just been sat down talking about the fact that they needed new marketing images – they actually wondered if I had their house bugged it was so uncanny!
The Plan
Once the date was all agreed we chatted about the kind of images they would need and like; showing the products in use, lifestyle images where the product isn’t too obvious to show the versatility and product shots on their own. As Dicky Bags are based in Cornwall, we decided that it would be lovely to do the shoot there and have a mixture of woodland and beach images. One of the things we had to take into consideration was it would be the height of summer when the shoot was taking place, so we needed to make sure the dogs were comfortable and booked in early times for both the woods and the beach which we had researched and decided on.
Top Dog Models
After the plan was agreed, then came one of the fun parts – dog models! As Cornwall wasn’t one of the places on my dog model database, I did a casting call – Dicky Bag were pretty flexible about the types of dog, not needing anything breed specific, the thing we were more looking for was different sized dogs to compliment the different sizes of their poo bag holders and other products. As always, we had lots and lots of dogs wanting their moment in the limelight, all had to match the criteria of being able to do a sit and wait, be good with other dogs, and no resource guarding. Organising dog models is probably one of the most time consuming jobs, after lots of emailing back and forth with the owners, the final few were chosen – more than I needed actually but a couple really really wanted to take part and I basically couldn’t say no!
I’m very grateful to Cornwall Search Dogs (who are also fans of Dicky Bags) for supplying the dogs for the forest shoot!
Showing the versatility of a Dicky Bag
Choosing the right products
So off I popped on the 430 mile trip from Cumbria to Cornwall! I gave myself time in between arriving and the shoot to recover from what was an 8 hour drive. The day before the shoots I went to Dicky Bag HQ to plan which products would work with location. Dark products wouldn’t work too well with the forest location which was going to be all about showing how a Dicky Bag worked, so we chose products which were brighter and lighter. The beach shoot was much easier to style for. We had decided to do the shoot over 2 mornings for a few reasons, the main ones being that it was Summertime and I was conscious of the fact that it could get warm after a certain time, also there were two locations and LOTS of dogs so it could have ended up being a very long day!
The days of the shoots
Day 1: What happened to summer? Our initial location was going to be a lovely quiet path on the Camel Valley trail, however the weather had other ideas, it seemed like I’d brought the Cumbrian forecast with me! Instead we huddled up in my friends house until there was a break in the rain, and then venturing out to the field behind their house where we could quickly retreat again if needed. It still worked well, part of the job is being flexible as you never know what’s going to happen on a shoot! The Cornwall Search Dogs were absolutely brilliant though (thankfully no whippets in the shoot, there are some things I wouldn’t be able to do, and making a whippet look happy in the rain is one!), as were the humans – they must have worked in much harsher weather so were very stoic about the whole situation!
Day 2: Beach day! The day was fairly gusty but we found a lovely little secluded cove at Daymer Bay which shielded us and it was pretty quiet. Thankfully the temperature wasn’t too high, so we had a brilliant but intense morning with the rest of the dog models. One got stuck behind a tractor on route (if you have never been to Cornwall, the lanes are very narrow so no way of overtaking), but as luck would have it, while we were waiting, Mandy and her eagle eyes spotted a lady on the beach with a Dicky Bag! Never one to miss an opportunity, I ran over and accosted said lady and she very graciously agreed to do some action shots with her gorgeous dog! Never a dull moment, and sometimes the unplanned moments in photography are the ones which create the most memorable images.
After the shoot
Part of my job as a commercial pet photographer is to make sure I understand the needs of my clients – the real people behind the brand. As well making sure that the product is represented well, and I’m fulfilling their brief, some of the things I have to think about is : making sure that the background isn’t too cluttered so that text can be overlayed for marketing, also shooting slightly wider than I would on a private client shoot to make sure they can be cropped for social media and website banner bars.
Then comes the editing and making sure the colours are as true as possible. On private client shoots I can have a bit of creative licence with colours, but on a commercial shoot, particularly with a physical product, I need to make sure the colours are ‘true’. I try to get as much as I can right in camera, but if, for example, I have a black and white dog, I shoot slightly darker to make sure I get the details of the whites – it makes editing so much easier!
And then it’s almost a wrap – I edit the images which can take a few days depending on how many shots we took, back them up, and upload them to a gallery to deliver to the client so they choose their images!
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