I recently had a shoot with a client who had a lot of great business experience but had never worked with a professional photographer before.

After the shoot, they made a comment that made me realise something I’d overlooked, something I assumed that I probably shouldn’t have.

Most of my clients and I work closely together before the shoot, so they understand my style and how I can help them. But this particular client came to me a bit more ‘cold,’ and I hadn’t explained the key differences between a product shoot and a commercial shoot.

So, what is the difference between a commercial photoshoot and a product one?

Well, here’s what I think, but I’d love to hear your thoughts too!

A product shoot focuses entirely on showcasing the product itself. The backgrounds are simple and clean, the colours need to be accurate, and the details are shot from multiple angles so potential buyers can see exactly what they’re getting with no surprises. The ‘white background’ setup can work really well here. This is not something I offer as it’s a very specific skill set and needs to be done well – I know a few photographers who do a brilliant job of it who I have referred clients to so I don’t feel the need to branch out.

A commercial shoot, on the other hand, is where the storytelling and lifestyle element come into play. While the product is still featured with different angles and close-ups, it’s shown in more real-life scenarios. The product doesn’t have to be the main focus but instead contributes to an emotional or aspirational story. It’s about creating an image that allows people to imagine themselves using the product in their own lives.

It’s funny how something so simple as explaining the difference between a product and commercial shoot can make such a difference in client expectations. It’s a good reminder that clear communication is key, especially when working with new clients who haven’t had a professional photoshoot experience before.

Which style of photoshoot should you choose for your pet brand?

Ideally, both! Each has its own unique purpose, and they complement each other well. However, if you need to choose just one, I recommend looking at what’s most important for your brand right now. Whether you’re focused on showcasing the details of your product or telling a deeper story about your brand, that should help you with your decision.

If you have any questions about how a commercial shoot for your pet brand can help you, feel free to drop me an email to Kerry@furandfables.com – I’d love to hear from you!

UK Commercial Pet Photographer working Worldwide with Pet Brands

It’s one of the big questions I get asked when I talk about photographing dogs – why wont my dog look at the camera? It might sound silly to say, but your dog has no concept of what you are asking them to do, so just holding something in front of them (ie your phone) might make them a little anxious!

Tips for helping your dog enjoy looking at the camera

 

Become a noise machine

As a business owner, I go to a lot of conferences and seminars and a consistent question is ‘what is your why?’ It’s a question I’ve struggled with constantly, I love my job, buy my ‘why’ was always elusive. Other business owners would give amazing responses and I always felt like a bit of a fraud because my only answer was that I just find joy in photographing dogs, but I couldn’t put into a sentence why this was helping my clients. 

Amy & Holly 🌈

Saying Goodbye

As my business started to develop, the inevitable started happening. Every now and again, clients would contact me to let me know they had to say goodbye to their beloved dog. And it was hard, each time, especially when it was unexpected. Dogs have a wonderful way of connecting with you and making you feel special – so each shoot I left feeling like I had made a friend not only of the dog, but also I came away with a lot of human friends too.

Jasper 🌈

Jasper

And then, it happened to me. Two years ago I lost my own boy, Jasper. I’d initially fostered him and wow, he was a steep learning curve, but underneath his issues, this incredibly happy, smiley, barky dog was so eager to please. And wow did he put me through the ringer, he had months of rehabilitation after something ruptured in his inner ear and he lost a huge amount of blood. Then a couple of years later, he had a stroke which was terrifying to see and one of the only times I’ve felt complete loss of control. After that, he wasn’t the same, he was still a happy chap, but gradually he started to loose control of his bladder, and I’d find him staring into a corner, and he’d seem quite surprised to find himself there. My previous partner made the very difficult decision that it was time to let him go. He was with us both, and all the other dogs at home, and I thought I was going to break. In fact, with hindsight, I think I did a little.

Caroline & Bentley 🌈

He is my why

It was only about a year later, when I was looking at one of the photographs of him, that it really hit home. His final gift to me was realising that I need to go through the pain myself so that I could understand my clients more deeply.  Having photo’s of him at his goofiest, his happiest, even the times when he came out of surgery, meant that I will always have very vivid memories of him.

Pals Maisy, Jasper & Woodley have been reunited. 🌈

Gone, but never forgotten

Our bond with our dogs is indescribable, I still feel like Jasper is just nearby sometimes and I find peace in that. Some people don’t understand it, and that’s okay. I’ve had to make some incredibly hard choices in the last couple of years, and having photographs of my dogs is priceless.  So now, when people ask me what my why is, I can say, without a doubt, Jasper is my why.

Please do take some time to read Amy’s Story too – Holly was an a dog in a million and photographing her was something I will never forget.

For anyone who has lost a dog recently, I promise you wont forget them, but each day, each week, it becomes a little bit easier to bear. 

Kerry x

Sometimes, having to reschedule a shoot can be the best thing that can happen, just like this London Whippet shoot.

Meet gorgeous Ezra

It’s not often that I have to reschedule shoots, it’s usually weather related, so its even more rare to have to reschedule twice! Ezra’s humans were super relaxed about it though, wanting to make sure we got the best images from the shoot.

A Perfect Day

We couldn’t have asked for a more perfect November day! Lovely golden light, and the gardens at Chiswick House offered such an amazing array of colours so late in the year! It was also fairly empty, we didn’t see very many people at all! This location is walking distance for Ezra and his humans, so it is a very special place for them.

Ezra is very much attached to his humans, and not really fussed about anyone else, so I felt very privileged that he was happy for me to give him a good neck scratch.

On Lead but that’s okay!

You may not realise it, but most of these images were actually taken with Ezra on lead. As long as the lead is positioned in a certain way, then it’s quite easy to edit out afterwards.  But enough of that, look at his ears, aren’t they just amazing! He so reminded me of my own hound, Scout, when his ears did this.

Here’s what Ezra’s humans had to say about the shoot (I felt super comfortable chatting with them both, so I was quite surprised when I got this!)

“We’ve had the most amazing shoot with Kerry, with truly magical photos of our whippet boy – Ezra to keep. We’ve been following Kerry’s work for years and we knew if we ever have a photo shoot it must be with her, but as we’re both shy and a bit socially awkward – the idea made us nervous. When we finally decided to do it I was anxiously waiting for the big day, but Kerry made everything so easy. We hit it off right away, she was so nice, brilliant with our dog and she made us feel relaxed and safe. She chose beautiful locations and set ups and turned Ezra into a supermodel – she clearly has a way with dogs!

Overall it was a fantastic and uplifting experience and we’re truly grateful for the wonderful pictures we now have on our walls capturing the sweet personality of Ezra.”

Meet Bernie, the St Bernard! Bernie’s human mum bought a gift voucher for her partner and wanted to do a bluebell shoot, however it wasn’t meant to be. Bernie had some complications and we had to bring the shoot forward, and I was so nervous about how he would be on the shoot.

I needn’t have worried! Bernie had a pace maker fitted and was like a new dog! He gets tired quite easily, but that’s to be expected for a dog his age, look at this happy face.

The shoot took place in the garden of the family home as Bernie couldn’t walk too far, and the temperamental British weather was kind to us with some beautiful early morning golden light and frosty ground. He was joined by Luna the Cavapoo who is nervous of dogs, but adores Bernie, the gentle giant that he is.

My job can be difficult at times, I get to work with dogs who are in the prime of their lives who are cruelly taken away from us too soon, to older dogs who may not have much longer, so when I get to do a shoot for a dog who has turned such an huge corner it’s a really amazing feeling.

There’s one thing for sure though, Bernie absolutely adores his human – the bond was so visible to see. The above shot makes me giggle – Bernie has had this bib (pretty necessary for a big dog who produces a lot of drool!) since he was a puppy when it was far too big for him – he obviously grew into it!

Here’s what Bernie’s humans had to say about the experience:

“Kerry was amazing to work with, very professional but also fun and caring!

From various emails and phone calls before the shoot to helping throughout the process she was great!

We have one dog who is very nervous and one was is very old and was very unwell, she helped to put them both at ease on the day and moved mountains to make sure our shoot was done earlier than originally planned. Her website is very easy to use and very professional given she runs it alone! Everyone commented on our photos and how beautiful they were! We will defiantly be rebooking her in the future!”

If you’d like to book a shoot, drop me an email to kerry@furandfables.com – I can’t wait to hear from you! Kerry x

Professional Dog Photographer right on the Surrey, Sussex & Hampshire borders.

I love working with brilliant dog brands, and I’m lucky enough to be able to be quite choosy on who I work with. So when I was asked by Nash me to do their launch photography and sent me the details of their dog drying coats, I was sold! Responsible packaging, using natural bamboo & twin layered they sounded fantastic. There was one thing though, it was a week before Christmas and they were hoping to launch in the new year, could I do it they asked? Well I was certainly going to give it a try!

After chatting with them to find out how the look and feel of the shoot should portray their product (luxury, practical, stylish, active) I enlisted the help of my water loving top dog models Eko, Boris and Twiggy the spaniels, and Laula the Nova Scotia Duck Toller.

Because the courier managed to not deliver on time (of course, just before Christmas, did anything get delivered on time!?) we went ahead with the lifestyle section of the shoot anyway, which of course, for a dog drying coat, involved lots of wet dogs! I think this is the first time I’ve been thankful for the grey miserable weather we have been having.

When the coats arrived I was so impressed with the feel of them, and I’m happy to report, that the dog models humans were massively impressed with their drying quality!

Boris the Spaniel’s mum couldn’t believe how quickly his ears dried (as well as everything else obviously) in just a short car journey, she said they usually take hours! Laula’s mum is a convert too – considering they are a new brand, to have such amazing feedback is so great to see.

As well as doing a few shoots in the car, we decided the other place a dog drying coat would come in handy was probably at the pub! Any excuse 🙈😉

The Nash brand also now includes drying mitts and covers for dog beds/car boots too so you can have a full selection. I also know they have been very kind to my dog models so they really are a lovely brand. It’s been a pleasure working with you Nash!

You can find Nash at www.nashdog.co | Instagram | Facebook 

If you have a dog brand who could benefit from a professional photoshoot to not only help you stand out from your competitors, but also help you stand out to your clients, drop me an email to kerry@furandfables.com and I can send you my price list. You can also check out what I can offer you here: https://www.furandfables.com/shoot-overview/brands/

A few weeks ago, I asked my lovely Facebook community a question; ‘If you were to book a dog photoshoot, how would you like to view your images?’. The options were either at home and I call to talk you through your gallery, or in my She Shed where you can relax with a cup of tea or a Gin & Tonic and view products too. 

Welcome to the She Shed

The overwhelming response was to have the viewing in the She Shed! I love the fact that people wanted a place where they can physically see the products because, more than anything I want for my lovely clients to have all the information they need before ordering products.

Dog Friendly!

The great thing is, the garden is completely secure so you can bring your dog to the viewing too! There’s plenty for your hound to sniff or just chill out in one of the chairs while you sit, relax with your drink and see your images for the first time.

 
Making viewing easier

At the moment the viewing takes place on an iPad – I’m thinking a medium wall mounted screen may make viewing easier. A couple of clients have been brilliant and agreed to write up any improvements I can make. But overall, I’m super pleased with the setup and being  with you as you view your images for the first time is pretty special! 

Want to book a shoot? You can order vouchers direct from the website or drop me an email to Kerry@furandfables.com if you have any questions! I’m based on the Sussex, Surrey & Hampshire borders. If you are further away, don’t worry! I have people booking from all over the UK, if you have your shoot local to me, we can pop into the She Shed and you can view the products on the day. 

Kerry 

The best harness fit for Whippets

Updated January 2025

As a commercial pet photographer, I have photographed 100s of dogs, I get asked quite a lot about these harnesses so I thought it may be useful for anyone who was thinking about one for their hounds, my experience is with Whippets but you can take a lot away from this article for most dogs.

Why I choose Ruffwear

There were two reasons I was looking at harnesses; my old boy Jasper was quite sensitive around his head when he had his inner ear removed, I felt a harness would be much gentler for him, and then there was Shadow.

When I first adopted Shadow, I realised that we would need a harness for some of our walks, basically wherever there was going to be any excitement, if he saw anything even remotely fun then he would leap four foot in the air and dance around like a maniac. Not great when the only thing he is tethered to is a collar round his neck.

It’s notoriously difficult find harnesses for sighthounds, most fits seem to be too loose because of their deep but skinny chests. I was pleasantly surprised by the RuffWear Front Range Harness, because of the amount of adjusting we could do at several points, it fitted perfectly. I also loved the fact that rather than being strips of thinner material like a lot of harnesses, this has wider, more padded sections and the front almost feels like a chest piece.

The front range harnesses are great for general walking, however Shadow learned how to back out of it. So I checked out the six point Webmaster – problem solved! Again this is super adjustable, it fits him really well and with the added benefit of the harness coming further towards where the waist tucks in, it’s Shadow proof. I went for the addition of the stomach protector as he had previously had trouble with an awful rash after going through long grass. Hey presto, I have the perfect harness!

I used the front range harnesses for all the other hounds with great success. I had the small size for all five hounds, that shows how adjustable they are as they are very different in height & weight! I can also pop them over  Redhound for Dogs fleeces, although they now have lots of great whippet coats and jumpers with harness holes.

I got asked quite a lot of questions about the fit, so I have popped a little video up here: Ruffwear Harness Fit

When do I use them?

We use them quite a lot, like if we are going somewhere super busy like DogFest or now I live in the Lake District, I really need that useful handle to help my dogs over stiles and do a bit of scrambling. Anywhere there is too much going on for us to be trying to direct the hounds from collars, somewhere like a dog event isn’t easy on their necks as they are constantly trying to hoover up dropped food or follow exciting smells.

Update January 2025:

This blog was initially written in 2017. I am still using Ruffwear and now I have moved to the Lake District, they are much more frequently used, alongside the Roamer Bungee lead they are indispensable! I’ve changed Bertie over to the Flagline Dog Harness with Handle as for some reason he didn’t like wearing the Webmaster, not an issue I have had with the other dogs, but he’s very happy with the Flagline!

If you have any questions about my experience with these harnesses, please don’t hesitate to ask, and I’d love to hear if you have them for your hounds too!

With thanks to additional models Buzz, Ozzy & Ollie who are also RuffWear wearers 🙂

Kerry x